Market Update on China business activities
Released
Released
Announcement PDF
BPH GLOBAL LTD
ACN 009 104 330
Level 5, 126 Phillip Street, Sydney NSW 2000, Australia
20 July 2023
Company Announcements Platform
Australian Securities Exchange
Market Update on China business activities
Highlights
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Executive Directors in China to advance BP8’s China-based projects
Wide and deep engagement with potential China-based cornerstone
investors
Continued activation of sales, marketing, and distribution channels for
Bird’s Nest products
Focus on securing sales and distribution agreement with China Tobacco
The Board of BPH Global Ltd (ASX: BP8) (Company) announces that the Company’s
executive Directors Matthew Leonard and Frank Cannavo are in China for a series of
commercial meetings and prospective cornerstone investor meetings over a 3-4 week period
commencing this week.
This China visit represents a major business development and fundraising opportunity for
the Company and follows the new Board’s conduct of a rigorous assessment of the
Company’s business operations, employees’ competencies, organisational culture, and
financial position that has been ongoing since trading in the Company’s securities recommenced in late March 2023.
Recent operational decisions as outcomes of this review process include the appointment of
Gaia Mariculture Pte Ltd to manage the Company’s research and development facility at the
Singapore Marine Aquaculture Centre and the closure of the Company’s premises at Defu
Lane in Singapore. As announced previously, this R&D facility management agreement will
maximise the Company’s focus on further developing the Company’s proprietary technology
for the commercial cultivation of seaweed in Australia and Singapore.
The new Board has implemented a variety of cost-saving measures, including a reduction in
Director fees, contractors, and excess headcount. The savings realised through these efforts
will be wisely reinvested in key operational areas of the Company’s business. This focused
approach to cost reduction and strategic capital utilisation has and will yield tangible results,
and we anticipate continued progress in this area.
The China visit by Matthew Leonard and Frank Cannavo represents the Board’s confidence
in the potential for the reactivation and expansion of the Company’s bird’s nest and hemp
operations in China. Activities to be pursued by Matthew and Frank include:
Share placement
The executive Directors will engage widely and deeply with potential investors and financiers
in China to negotiate the terms of a share placement to one or more China-based
cornerstone investors. The proposed placement(s) to a cornerstone investor(s) is to be
made pursuant to the ASX Listing Rule 7.1 placement authority that was obtained at the
Company’s general meeting held on 9 June 2023 (Placement Authority). Prospective
investors include contacts of the Company, contacts of the Company’s sales and distribution
network in China and China-based clients of the Melbourne office of Sanlam Private Wealth.
Given the Company’s focus on China as a key market for its bird’s nest products, the Board
believes that attracting a China-based cornerstone investors(s) that understands and can
assist with its business strategy and operations in China will prove to be a strategic
advantage.
The Company’s fundraising activities in China are taking place while the Company continues
to engage with potential investors in Australia and the Asia Pacific region to raise funds
pursuant to the Placement Authority.
Bird’s nest products
Following on from the re-appointment of Michael Huang as a Director of the Company, the
executive Directors will work with Michael in China on reactivating and expanding the
Company’s bird’s nest business in China. This initiative builds on the pilot program which
successfully trialled supply and distribution channels for the sale of bird’s nest products via
China Tobacco’s outlets in Guangzhou and via social media influencers on Douyin, the
China version of TikTok, from December 2022 to February 2023 (Pilot Study).
China Tobacco
To consolidate the Company’s plans for growing its sales and distribution footprint for bird’s
nest products in China, the Company will seek to reach an agreement with its Pilot Study
partners for the assignment of the two (2) China Tobacco sales and distribution contracts to
the Company.
Trademarks
Like the Company’s intentions regarding the China Tobacco contracts, the Company will
seek to acquire either the ownership interest in, or rights to use, the trademarks used for the
birds nest products in the Pilot Study.
Nanjing-based commercial property development group
The executive Directors will travel to Nanjing to meet with a China-based commercial
property development group represented by the Company’s former director, Mr Lu Qi.
Discussions will be held regarding the potential sale of bird’s nest products in commercial
properties owned by the group.
Bird’s nest supply arrangements
Matthew Leonard has made two recent visits to Malaysia to develop the Company’s options
for the purchase of raw bird’s nests and bird’s nest products from Malaysian suppliers for onsale in China and elsewhere. The executive Directors will leverage those discussions
regarding bird’s nest supply arrangements to drive discussions and negotiations in China
regarding the supply, marketing, and distribution of bird’s nest products in China.
Hemp business
The executive Directors will work with Michael Huang in China on reactivating and
expanding the Company’s hemp business activities.
Timetable milestones
The goals of the new Board and management team over the coming three months arising
from the China visit as it sets the direction for the commercialisation of the Company’s bird’s
nest products, are structured around timeline milestones as follows:
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30 days - The China visit: Conduct of the China business in accordance with the goals
stated above.
60 days - Completion of transactions: Finalisation and execution of agreements
regarding the investment and commercial operations opportunities that arise from the
China visit.
90 days - Execution: Commence and consolidate operations pursuant to the new
commercial operations agreements plus confirmation of use of funds raised during
placement.
The Company will provide further updates in due course on its progress with these matters
and the achievement of the target timelines set out above.
Conclusion
The Company will continuously assess its strategic plan and make adjustments as
necessary, maintaining transparency regarding progress and future strategy decisions. The
Board is excited about the road ahead and is looking forward to working with all
stakeholders in the ongoing revitalisation of the Company’s business operations.
- END –
Authorised for lodgement by the Board of Directors.
For further information, please contact:
Mr Matthew Leonard
BPH Global Ltd Executive Director
E: matthew@goldenventurecapital.com
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