BPH Global Advances Project Popeye Toward TGA Listing
Released
Released
Announcement PDF
BPH Global | 19 Feb 2026 1
ASX RELEASE
19 February 2026
BPH Global Advances “Project Popeye” – Novel Seaweed-Based Men’s Health
Supplement Progresses Toward TGA Listing
Highlights
● “Project Popeye” confirmed as the Company’s lead male vitality formulation initiative.
● Proprietary marine-derived formulation incorporating tropical green seaweed species Caulerpa lentilliferam
and Ulva Lactuca
● Product positioned for male vitality, anti-fatigue, stress recovery and sleep/wellness support
● Seaweed-based formulation represents a differentiated and relatively novel approach within the men’s
health nutraceutical sector
● Final formulation ingredients and proportions nearing completion
● Company targeting listing on the Australian Register of Therapeutic Goods (ARTG) as a TGA-listed
complementary medicine (AUST L)
● Structured cell-based toxicity and efficacy testing program proposed (3–5 months plus one month analysis)
● Final discussions underway with Temasek Polytechnic (Singapore) to undertake testing.
Project “Popeye” – Development Update
BPH Global Ltd (ASX: BP8) (“BPH” or the “Company”) is pleased to provide an update on Project Popeye, its
proprietary seaweed-based men’s health supplement program.
The Company has now progressed to the final stages of completing the formulation, including confirmation of the
specific ingredients and the proportions of each component. The formulation incorporates tropical green seaweed
species Caulerpa lentillifera and Ulva lactuca, alongside complementary nutraceutical ingredients.
The formulation will be owned by BPH.
Managing Director Mathew Leonard stated: Project Popeye represents a scalable commercial opportunity within
the rapidly expanding global men’s health and wellness sector, particularly in the natural and marine-derived
nutraceutical category.
We are now finalising a proprietary marine-based formulation designed to address key aspects of male vitality and
wellness, and we are progressing toward the TGA-listed medicine pathway to support commercial credibility and
market acceptance. By combining this novel positioning with a structured scientific validation program, BPH is
seeking to establish a product platform capable of scaling into both domestic and international markets.”
Product Positioning
The intended product is being developed as a natural over-the-counter supplement positioned to promote male
vitality and general wellbeing, assist with energy and fatigue management, and contribute to stress recovery and
healthy sleep balance.
The Company’s strategy is to position the product within the premium natural wellness segment, leveraging the
nutritional profile and bioactive properties of tropical seaweed species as a distinguishing feature.
The product will be marketed within the regulatory framework applicable to listed complementary medicines and
will not make therapeutic or medical claims unless supported by appropriate evidence and regulatory clearance.
BPH Global | 19 Feb 2026 2
TGA Regulatory Pathway
The Company intends to apply for listing of the product on the Australian Register of Therapeutic Goods (ARTG) as
a TGA-listed complementary medicine (AUST L). Under the TGA’s listed medicine framework, products must only
contain permitted ingredients and sponsors must hold appropriate evidence to substantiate permitted indications.
As part of its product validation strategy, the Company has adopted a structured in-vitro, cell-based testing
program designed to substantiate biological activity of the Project Popeye formulation at the cellular level. The
program comprises three pre-clinical in-vitro efficacy assays intended to:
● assess target engagement to confirm potency and reproducibility of the formulation;
● evaluate functional pathway activation in relevant cell models to confirm functional relevance; and
● assess cellular markers associated with endocrine-related vitality pathways, including indicators relevant
to steroidogenesis support.
Each assay will incorporate dose–response analysis, positive and vehicle controls, and cell viability assessments to
ensure observed responses are attributable to the formulation.
The outcomes of this testing program are expected to inform formulation optimisation, support batch
standardisation specifications, and strengthen the Company’s scientific evidence dossier, with the objective of
aligning with TGA permitted indications and regulatory requirements applicable to listed complementary
medicines.
The proposed testing program is expected to take approximately 3–5 months, followed by an additional one
month for analysis and reporting.
The Company is currently in final discussions with Temasek Polytechnic, Singapore, to conduct this testing
program on behalf of BPH.
Assessment of Additional Efficacy Requirements
The Company is in the final stages of determining whether additional higher-level efficacy testing, including
laboratory animal studies, may be required. Such additional testing would not be required if all ingredients
contained within the final formulation are included on the TGA’s list of permitted ingredients for listed
complementary medicines. Confirmation of the final ingredient profile will determine whether further pre-clinical
testing beyond the proposed cell-based program is necessary.
Next Steps
Over the coming weeks, the Company expects to:
● Finalise ingredient composition and proportions;
● Confirm ingredient eligibility under the TGA permitted ingredients framework;
● Execute the testing agreement with Temasek Polytechnic; and
● Commence the cell-based testing program designed to substantiate biological activity of the Project
Popeye formulation.
In the next phase of development, the Company will initiate a structured safety and toxicity assessment program
to ensure the formula meets appropriate safety standards in alignment with TGA requirements.
Further updates regarding R&D milestones, project evaluations, and partnership developments will be provided as
programs advance.
BPH Global | 19 Feb 2026 3
This announcement has been authorised by the Board.
- END -
For further informa:on, please visit our website at www.bphglobal.com or contact the Company
Secretary on 03 9088 2049.
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